Trade show is a kind of event that many traders and business companies gather together, demenstrating their products and services, getting possible business opportunities. For any traders, the key to success is to attract as many visitors possible, thus you have a higher chance to get your business done, which is why most traders attend this event in the beginning.



So how do you do that? Over the past decades people have developed visual promotion method - pipe and drape. As the name suggest, pipe and drape is a system cosist of pipes and one drape, some people call it curtain, backdrop or display frame.




What it does, is to put up a drape, which you can use as background or for promotion method, basically it is much more effective to attract people's attention than normal method.


Research shows that drape printed in brighter color is more likely to get attention than darker, thicker colors. Although different styles can vary too. For instance, a blue or green color with the shape similar to your company's logo is much more likely to attract attention than a piece of black, sqare cloth that represents no meaning.

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